Brav appoints Logent Group as strategic logistics partner
Photo credit: Asmund HanslienBrav will outsource its logistics operations in Lillehammer to Logent Group starting March 1, 2026. Logent will be responsible for warehouse operations under a five-year agreement.
Brav own and manage several leading outdoor and sports brands, including Swix, Lundhags, Toko, Ulvang and Helsport. The company operates a modern warehouse at its own premises in Lillehammer, which serves as the base for distributing the majority of their brands products to international markets.
Brav has chosen to outsource its warehousing operations in Lillehammer to enable stronger focus on product and brand development and to support its ambition to maintain and grow its premium position,
The decision also reflects Brav’s commitment to continue developing its Lillehammer‑based business, where Swix holds a long tradition and important local identity.
“In Logent, we have found a partner who can be part of our development journey, adding logistics expertise and continuously developing the operations in line with Brav’s evolution,” says Filip Ekvall, CEO of Brav.
Developing a strong logistics hub in Lillehammer
The Lillehammer facility was expanded and modernized with automation in 2019, creating additional capacity that will now be used to establish a strengthened logistics hub. The site will offer room for customers requiring high picking intensity and automation as well as those needing traditional storage.
“We are very happy with the trust that Brav has placed in Logent, and we look forward to contributing to Brav’s goals,” says Johan Wallmander, Business Area President for Logent Group.
“This also presents an excellent opportunity to offer a strong 3PL solution in this part of Norway, as we free up capacity and open the platform to new customers. The property’s strategic location along the E6 and its status as a well‑known local landmark further support its growth potential in the region,” Johan Wallmander continues.
Further information
Johan Wallmander
Business Area President, Logent Group
johan.wallmander@logent.se
Filip Ekvall
CEO, Brav
filip.ekvall@brav.com
About Brav
Brav is a major player in the sport and outdoor industry. We own and manage some of the most influential brands in the marketplace; Swix, Toko, Lundhags, Ulvang and Helsport. Our business is global with approximately 30% turnover from the Spring/Summer season and 70% from the Fall/Winter season. www.brav.com
About Logent
Logent is an and independent logistics partner, with a Nordic base present in northern Europe and global networks. We have a wide range of services and create value for our customers through guaranteed cost and quality improvements. Our service offer include Logistics Services such as Warehouse design and operations, Transport Management and Customs, Port and Terminal operations, Staffing Services and Consulting Services. This means that Logent has grown to a turnover of about SEK 2.2 billion from the start in 2006 and employs approximately 3,000 people in northern Europe.
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